Influence: The Psychology of Persuasion
Comments and mentions from HN threads:
Ask HN: Books with a high signal to noise ratio?
hammeringtime: Great overview of the psychology of human motivation and influence. You'll get the inside dirt on a lot of sales and marketing tricks.
mildredmorgan: Fascinating reads about how the mind works that yield useful insights for UI design and marketing.
myproductlaunch: Pretty much a must-read for anyone interested in sales, marketing, or "persuasion". However, even if you're not in that line of work it will blow you away. Lots of good examples and not a lot of fluff (despite what you might think just based on the title).
Mentions by: MaysonL
Ask HN: Best books or videos to get better at sales?
Ask HN: Are there any books that inspire or highly influence the way you work?
Mentions by: mitchelldeacon9
Ask HN: Which non-technology book has influenced you the most and why?
thedevil: This book helped me understand myself and everyone else. For example, I now understand why I double down on dumb ideas. I also catch a lot more marketing and sales tricks.
Ask HN: What language-agnostic programming books should I read?
beat: This is DHH's favorite book. Learn how people think, and how to use that to design better products.
Ask HN: What books have made the biggest impact on your mental models?
Ask HN: Any recommended books on developing mental models?
yusufp: Taught me about incentives and a whole lot more.
Ask HN: Which books have made you introspect?
kaycebasques: Really drove home the importance of paying attention to language and framing.
Ask HN: Which non-programming books are a beneficial read for programmers?
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Ask HN: What are your favorite non-fiction books of all time?
rubinelli: Showed how and why you often act against your best interest.
Ask HN: What was the one book that you read and it actually changed your life?
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Ask HN: What books changed the way you think about almost everything?
Maultasche: That really made me aware of all the things people do to try to influence other people. I probably read that book 15 years ago, but I still recognize sales tactics based on principles in that book. It helped me to be more aware of attempts at manipulation when people are trying to sell things. It had a big effect on what I noticed going on in the world.
Ask HN: Books that change your way of thinking?
goo: This book managed to beautifully, clearly, and engagingly account for the major factors of human influence. Despite a degree in cognitive science and extensive personal interest in social psychology and compliance tactics, this book still proved incredibly insightful. And from a marketing and sales perspective, I would consider it a must-read.