Book in categories:

New Sales. Simplified.

Comments and mentions from HN threads:

Ask HN: Best books or videos to get better at sales?

selleck: If you are responsible for getting new business, it is probably the best sales book I have read. Walks through defining your target customers, creating appropriate messaging to reach out to those customers and how to structure discovery and presentation calls.

JSeymourATL: The best book I've read in ages on prospecting and business development. If you read nothing else, Chapter 14: Planning & Executing the Attack is pure protein!