Predictably Irrational: The Hidden Forces That Shape Our Decisions
Comments and mentions from HN threads:
Ask HN: Books with a high signal to noise ratio?
mildredmorgan: Fascinating reads about how the mind works that yield useful insights for UI design and marketing.
Ask HN: What books have made the biggest impact on your mental models?
mikesabat: ...is particularly good. Especially the first half.
KirinDave: Is essentially required reading for anyone who is making decisions for a product.
Ask HN: Any recommended books on developing mental models?
yusufp: Taught me more about how and why we make decisions and what good decisions are.