To Sell Is Human

Comments and mentions from HN threads:

Ask HN: Best books or videos to get better at sales?

dragon88: Best insight: The biggest misconception is that extraverts are better salesmen cause they're slick talkers. Actually, it's the exact opposite. It's better to let your prospect to most the talking while you listen. Ask them open-ended questions. The more you learn about your prospect, the more effectively you can explain your product solves their specific problems.

wunderlust: It doesn't so much teach you how to sell as to take the perspective of people whom you may want/need to convince or persuade.

Mentions by: mbesto : tsattersten

Ask HN: Books you would recommended for starting out in product management?

donw: This is how you should look at sales and marketing.