myproductlaunch: Pretty much a must-read for anyone interested in sales, marketing, or "persuasion". However, even if you're not in that line of work it will blow you away. Lots of good examples and not a lot of fluff... read comments

mindcrime: Lays out an approach to selling that I believe is one of the best out there for enterprise / B2B. May not be as relevant for B2C or other approaches. read comments

erikstarck: Goes in to detail on the psychology of the pitch. It talks about the concept of framing and how you must control the frame to close the deal. Highly recommended. read comments

beat: Not creepy at all, despite how the title sounds in today's language. This book is the bible of how to get along with others. It's been in continuous print since before WWII, for good reason. read comments

mindcrime: Like Thull, these guys deviate from a lot of the standard sales wisdom of the past few decades and promote a different approach... read comments

JSeymourATL: The best book I've read in ages on prospecting and business development. If you read nothing else, Chapter 14: Planning & Executing the Attack is pure protein! read comments

aik: The first sales book I ever read and extremely enlightening. It demystified much of the sales process for me. read comments

xiaoma: It's the result of years of his research on the process a human goes through to achieve mastery in a field. It breaks the process down to key components and stages and examines masters of... read comments

IanCal: A stunningly good book about cognitive biases, with fairly understated claims and backed up with studies. Excellent advice for life and it's changed how I view decisions and interactions. read comments